A lesson from Baemin: Just ship it

by Jyan Zárate on Friday February 19, 2021 at 07:20 PM


I learned a lesson from Baemin the other day. If you don't know, it's a Korean food delivery company that bought out Vietnammm last year. I was signing up for their service, and like most other apps they have you sign up through a code sent out over SMS.

So the interesting part is actually the text message

Did you see it? They didn't pay to whitelabel their auth message. It's the standard Firebath auth text! It doesn't mention Baemin at all. Heck, it's not even in the localized language, it's in English! (I had set my UI to English earlier, but I doubt they i18n their auth codes unless Firebase made it really easy to do so)

Imagine spending millions to roll out a huge advertising campaign, roll out new equipment / swag to your delivery partners, and buying out a competitor before you enter the market. And a critical part of the onboarding process for new users, is as barebones as this. But the lesson is that, it's okay. It doesn't need to be perfected. Surely it's working out for them. I guess I shouldn't worry about things like this in the future.


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